Kiddyland

Welcome to Kiddyland, Tokyo’s tax-free toy and character goods mecca in Omotesando. With character goods ranging from Hello Kitty to Star Wars, it’s consumer heaven for adults and children alike.

[Kiddyland - image © Florentyna Leow] Omotesando-dori might be well-known for hosting flagship stores from the world’s luxury brands, but nestled in between all of them is Kiddyland - a four-floor building stocked top to bottom with all manner of branded toys and merchandise.

[Kiddyland - image © Florentyna Leow]

Whether it’s Studio Ghibli, Hello Kitty, Gudetama or Rilakkuma, this store has you covered with all the major Japanese characters and cartoon-themed goods you could ever want.

[Kiddyland - image © Florentyna Leow]

Of course, it’s not all Japanese brand merchandise. There’s a great deal of merchandise from familiar American brands like Star Wars, Disney, and Marvel, running the gamut from socks to steering wheel covers to umbrellas. Pretty much all major fandoms are covered, so your only problem here is setting a budget and sticking to it.

[Kiddyland - image © Florentyna Leow]

One wonders if Kiddyland is perhaps slightly misnamed, given that most people in there are not actually children. Still, Kiddyland doesn’t pretend to be anything other than what it is - a four-floor merchandise mecca with a price tag on every item. If you’re not into the explosively bright, kawaii aesthetic or character goods, give Kiddyland a miss.

English name:
Kiddyland

Japanese name:
キデイランド

English address:
6-1-9 Jingumae, Shibuya-ku, Tokyo, 150-0001

Japanese address:
〒150-0001 東京都渋谷区神宮前6-1-9

Opening hours:
Monday-Friday: 11am-9pm
Saturday, Sunday and national holidays: 10:30am-9pm

Price:

Nearest Transport:
Subway: 3-minute walk from exit 4 of Meiji-jingumae Station on the Tokyo Metro Chiyoda and Fukutoshin lines.

Telephone:
+81-3-3409-3431

Website: Official website (Select English on this page)

Near To Here:
Kiddyland is located in Tokyo’s Harajuku And Aoyama district. See our complete list of things to do in Harajuku And Aoyama, including places to eat, nightlife and places to stay.

Where Is This Place Located?

• Open the Tokyo map
• You will see the list of places on the left hand side. (Click the 3-line icon in the top left corner if not). Scroll down or use the map search (the magnifying glass icon) to find the place you want.
• Click the name of the place in the list. Its location pin will be highlighted on the map.
• Map pins are color coded - BLUE: Hotels / Ryokan / Guesthouses | VIOLET: Ryokan | PINK: Places to Eat | GREEN: Shops | YELLOW: Things to See and Do
• If you’re using the map on your phone, open the map and then search for the name of the place. The map will then zoom in on its location.

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