Usagi Ya

If you’re a serious dorayaki eater, you should pay a visit to the shop that invented it - Usagi-ya in Ueno. Even if you’re not, it’s worth stopping by for a snack.

[Usagi-ya - image © Florentyna Leow]

Usagi-ya in Ueno is a nondescript-looking shop, both externally and internally. If it weren’t for the white rabbit on top, you might be forgiven for walking right past, since there’s little else surrounding to recommend a casual walk-in. But this is a firm favorite with Tokyoites for an old-fashioned snack: dorayaki.

[Usagi-ya - image © Florentyna Leow]

Dorayaki is essentially two moist, lightly sweet pancakes sandwiching an azuki bean paste. Usagi-ya’s claim to fame here is having improved on previous iterations by sandwiching the paste - as well as just turning out a very fine-tasting version.

There aren’t queues snaking around the block, but you’ll see a steady stream of customers picking up dorayaki by the half-dozen in boxes. Try one if you’re a fan of dorayaki, and if you’ve never had one before, there’s no better place in Tokyo to pop that cherry.

English name:
Usagi-ya

Japanese name:
うさぎや

English address:
1-10-10 Ueno, Taito-ku, Tokyo, 110-0005

Japanese address:
〒110-0005 東京都台東区上野1-10-10

Opening hours:
9am-6pm
Closed Wednesday

Price:

Non-smoking section:
Completely Non-Smoking

Reservations:
Necessary if buying dorayaki after 4pm

Nearest Transport:
Subway: 4-minute walk from exit A1 of Ueno-hirokoji Station on the Tokyo Metro Ginza line, Ueno-okachimachi Station on the Toei Oedo line.
Subway: 4-minute walk from exit 6 of Yushima Station on the Tokyo Metro Chiyoda line.

Telephone:
+81-3-3831-6195

Website: Official website (Japanese)

Customer Reviews:
Read customer reviews of Usagi-ya on TripAdvisor.

Near To Here:
Usagi-ya is located in Tokyo’s Ueno district. See our complete list of things to do in Ueno, including places to eat, nightlife and places to stay.

Where Is This Place Located?

• Open the Tokyo map
• You will see the list of places on the left hand side. (Click the 3-line icon in the top left corner if not). Scroll down or use the map search (the magnifying glass icon) to find the place you want.
• Click the name of the place in the list. Its location pin will be highlighted on the map.
• Map pins are color coded - BLUE: Hotels / Ryokan / Guesthouses | VIOLET: Ryokan | PINK: Places to Eat | GREEN: Shops | YELLOW: Things to See and Do
• If you’re using the map on your phone, open the map and then search for the name of the place. The map will then zoom in on its location.

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