Tokyo Character Street

With 21 stores featuring animated media stars from Winnie the Pooh to Pokémon to Moomin, Tokyo Character Street in Tokyo Station is heaven if you love cartoons and all the related paraphernalia. Otherwise, you’ll probably want to walk right past all the shops.

[Tokyo Character Street - image © Florentyna Leow]

Finding your way underground in Tokyo Station is like navigating the Labyrinth, except you don’t have anything as nifty as Ariadne’s thread to get you through. One area you’re likely to stumble upon while hunting for a bowl of ramen is the adjacent area, Tokyo Character Street.

[Tokyo Character Street - image © Florentyna Leow]

This area is essentially a long passageway lined with a total of 21 stores, each themed around a specific cartoon, animation, or media corporation specializing in mascots and animated characters. It is a microcosm of mostly-Japanese pop culture concentrated into a few hundred meters of shopping. Think Hello Kitty, Rilakkuma, Pokémon, Moomin, and One Piece.

[Tokyo Character Street - image © Florentyna Leow]

When they say character goods are available here, they mean it. You can find almost any item conceivable here: notebooks, umbrellas, keychains, jigsaw puzzles, towels, playing cards - all printed with your favorite characters on them.

[Tokyo Character Street - image © Florentyna Leow]

Tokyo Character Street is worth seeking out only if you have an interested in shopping for character goods, or are with people who want to visit. Otherwise, you’re better off walking straight through and heading for the restaurants beyond.

English name:
Tokyo Character Street

Japanese name:
東京キャラクターストリート

English address:
B1 First Avenue Tokyo Station, 1-9-1 Marunouchi, Chiyoda-ku, Tokyo, 100-0005

Japanese address:
〒100-0005 東京都千代田区丸の内1-9-1 東京駅一番街B1

Opening hours:
10am-8:30pm

Price:

Nearest Transport:
Train: Directly connected to Yaesu North exit of Tokyo Station.

Telephone:
+81-3-3210-0077

Website: Official website (English)

Near To Here:
Tokyo Character Street is located in Tokyo’s Tokyo Station and Marunouchi district. See our complete list of things to do in Tokyo Station and Marunouchi, including places to eat, nightlife and places to stay.

Where Is This Place Located?

• Open the Tokyo map
• You will see the list of places on the left hand side. (Click the 3-line icon in the top left corner if not). Scroll down or use the map search (the magnifying glass icon) to find the place you want.
• Click the name of the place in the list. Its location pin will be highlighted on the map.
• Map pins are color coded - BLUE: Hotels / Ryokan / Guesthouses | VIOLET: Ryokan | PINK: Places to Eat | GREEN: Shops | YELLOW: Things to See and Do
• If you’re using the map on your phone, open the map and then search for the name of the place. The map will then zoom in on its location.

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